Carol Kruse

Senior Vice President and Chief Marketing Officer

Carol brings a personal passion for understanding consumer needs to the role of delivering products that focus on improving consumer experience, engagement and value. Carol is helping Cambia transform how it engages with business customers, their employees and patients as it delivers game-changing health solutions to market. Carol leads marketing, branding, research and insights, consumer experience, human-centered design, consumer engagement and digital solutions teams that are a fundamental part of Cambia’s consumer-centric evolution. Carol and her teams are instrumental in delivering mobile and web solutions that drive convenience, education and personalized engagement to enrich people’s health and well-being to achieve better health outcomes.

Before joining Cambia in 2014, Carol was senior vice president and chief marketing officer at ESPN, expanding the company’s brands through award-winning omni-channel advertising and sophisticated data-driven communications strategies. Carol spent 10 years at The Coca-Cola Company, delivering digital, mobile and social products and marketing for North American brands and globally. Carol led Coca Cola’s transition toward innovative communication and engagement channels, leveraging data to deliver targeted, relevant messaging and experiences. Prior to Coca-Cola, she held marketing/senior management roles at three Silicon Valley startups – focused on software development, hardware/software for consumer digital imaging, and online consumer payments and promotions.

Active in industry and community organizations, Carol currently serves as Portland chapter president of The CMO Club. She is also on the board of trustees for Portland’s Pioneer Square, the executive committee for the American Heart Association’s Go Red for Women movement in Oregon and southwest Washington, and on the board of directors for Unified.

Carol is a graduate of University of Southern California, with a Master of Business Administration from the Marshall School of Business. Her Bachelor of Arts in international relations is from Pomona College.