By Nicole Elovitz, Director of Product Marketing, Cambia Consumer Solutions
Cambia Health Solutions recently joined the National Business Group on Health (NBGH), the nation's only non-profit organization devoted exclusively to representing large employers' perspective on national health policy issues. Members are primarily Fortune 500 companies and large public-sector employers who provide health coverage for more than 50 million U.S. workers, retirees, and their families.
At a recent NBGH conference, I was able to hear firsthand the top national health care trends business leaders are discussing. The demand for more personalized tech-based services and data savvy consumers questioning what information to share, has created an opportunity for engagement. Calling the misuse and abuse of opioids a national issue, the conference presented new care models to address the opioid epidemic.
Below are three top health trends facing large employers at the center of the discussion among NBGH members:
From Fitbits, doctor appointment reminders to flu-shot alerts, employers are offering more personalized health care experiences to their employees. During one session, experts shared research from the Alight Survey, which explores new and emerging subjects on the minds of 2,500 people from different socio-economic backgrounds. Ranking at the top of the survey results were consumer demand for more personalized health care services and data privacy. The tension between personalization and privacy means that consumers will be the ones to determine how much or how little data they share, and health companies will need to adjust their services based on this information.
Like elsewhere across the country, America’s large employers are focused on the opioid crisis and the impact on employees. Innovation within health care models are streamlining medication medication misuse. Additionally, prescription management is now a focus of employers as a way to curb the use of addictive prescriptions.
Most consumers don’t understand the relationship between the health providers and insurance companies, which leads to confusion on who is responsible for what. The breakdown of communication has resulted in a pain point for the health care consumer. Different approaches to addressing this problem include using every consumer interaction as an opportunity to educate and leave consumers with a positive experience, setting an example for consumer-centric innovation.
We look forward to participating in upcoming NBGH programs and introducing our approach to health care innovation to many of the world’s leading brands and employers to help improve the way consumers experience health care.
Watch Cambia’s video “Health Care Built Around Life,” to learn more about Cambia’s vision for health care transformation.