Siegel and Gale, a global brand design and marketing firm, recently recognized Cambia Health Solutions as an organization committed to simplifying health care experiences for people. Carol Kruse, Cambia’s Senior Vice President and Chief Marketing Officer, shared her perspectives with Siegel and Gale’s CMO, Global Chief Marketing Officer and Head of New Business Margaret Malloy to learn more about Cambia’s perspective on consumer experience.
Carol shared insights into Cambia’s philosophy on driving simpler experiences in health care, driven largely by Cambia’s Cause to make health care more person-focused and economically sustainable.
In the Q&A "Meet the Simplifiers: Carol Kruse, SVP and CMO at Cambia Health Solutions," Carol provides easy, practical guidance she provides her team, driven by her experience at well-known consumer brands such as Coca-Cola and ESPN, such as, “If you try to do everything, you’re not simple or focused.”
Learn more about Carol’s insights or read a roundup of insights from 10 CMOs across all industries.