Q&A with Cambia Grove’s Tiny: Entrepreneurs in Health Care (Part II)
In Part I of our Q&A with Cambia Grove’s Tiny, we discussed how consumers can take charge of their health care. In Part II, we’ll be talking about entrepreneurism and the Cascadia health sector.
The Cascadia health sector is thriving. From your perspective, how is the Cambia Grove playing a part?
The Cambia Grove is rallying health care across Cascadia around a common goal: to tap into our region's collective ideas, commitment and passion to make the industry more person-focused and economically sustainable. Our region is a seed bed for innovation, with thirteen Fortune 500 companies calling it home.
The Cambia Grove published an economic impact report in 2015 identifying a vital health care innovation sub-sector that is responsible for $6.8 billion in economic output and 22,500 jobs in Washington State alone. In this context, the Cambia Grove provides a space for entrepreneurs, customers, prospective mentors and investors to connect and find opportunities together. It’s creating a community of actors passionate about health care innovations that are ready to disrupt the industry. This is done several ways: from our quarterly open-house, events, Anchor Partners program, to engaging with the online community through Twitter, LinkedIn and our blog.
What consumer trends should health care entrepreneurs be paying attention to? Do you think there’s anything that’s being overlooked?
There are several trends that are more or less being addressed—disruption and innovation are not easy! From my perspective, more interactions between patients and providers, where the patient is put at the center of the care, is key. Along those lines, greater transparency around options and care to make it easier for patients to truly take ownership of their health care decisions.
Breaking down data silos is also important to create better communication and information flow and to implement solutions that are tailored to the evolving needs of consumers. And pushing this further: equipping real-time data and care teams with responsive tools that would reflect the patients’ preferences and allow for proactive actions.
Two other important trends include the shift of focus from illness to wellness and focusing solutions on the people who would benefit the most. As Nicole Bell, the Cambia Grove Executive Director, explained in an Xconomy article: “To make an impact, in medicine or in the business of health, our efforts should focus on those who will benefit most: People with metabolic syndrome, pre-diabetes, other serious disease burdens, and mental illnesses. The wearables and apps should connect usage and outcomes data to their collective community of providers, friends, and family who treat and support them.”
As a goodwill ambassador and business partner for the Cambia Grove, what are you doing to make your community a better place?
It’s my personal mission, as one of the newer members of the Cambia Grove team, to keep our work tightly focused on making health care more accountable to individuals and their families. I do that by actively participating in events hosted at the Cambia Grove as I live-tweet comments and thoughts. Be sure to follow us at @CambiaGrove and @talktoSIR.