‘Reverse Pitch Day’ for the First Time Features Three Anchor Partners Seeking Solutions

March 23, 2016

Last week, Cambia Grove hosted its third “Reverse Pitch Day,” an event that flips the “pitch day” concept upside-down by allowing senior level executives to pitch their business problems to a crowd of entrepreneurs.

In the past, Reverse Pitch Day featured one Cambia Grove anchor partner that pitched several of its needs. But this time was different. For the first time, three anchor partners participated: Regence, UW Medicine, and MultiCare Health System.

Pitch #1: Regence

Several executives from Regence, Cambia Grove’s only health insurer anchor partner, shared two problems statements. The first problem statement highlighted the need for an engaging consumer experience that delivers the right information, products and services at the right time. “We don’t view ourselves as a traditional health plan,” said Don Antonucci, president of Regence BlueShield. “We’re trying to think outside the box to transform how care services are delivered.”

Learn more and watch videos of Regence’s problem statements.

Pitch #2: UW Medicine

As a system of eight entities (hospitals, medical centers, medical school, and more), UW Medicine sees many patients who require continued medical care after a hospital stay. Giana H. Davidson, M.D., M.P.H., shared UW Medicine’s problem statement around the need for solutions that improve transitions of care from a hospital to a skilled nursing facility. Specifically, the solutions should help everyone involved in caring for a patient better understand that patient’s most up-to-date clinical status.

Learn more and watch a video of UW Medicine’s problem statement.

Pitch #3: MultiCare Health System

Last but not least, Theresa Boyle, Veronica Hooper, D.O., and Christopher Kodama, M.D., shared MultiCare’s two problem statements. The first problem statement: MultiCare needs tools and technologies that can streamline internal communication between care teams to improve care coordination for patients. Currently, physicians and nurses must carry several devices, making it difficult to keep track to communications regarding patient progress updates and the status of critical patients.

Learn more about MultiCare Health System’s problem statements.

Submit your application by April 4

Startups and entrepreneurs with solutions for the problem statements presented by Regence, UW Medicine, and MultiCare are invited to apply by April 4 to be considered for the next round. Apply here and contact Cambia Grove with questions.