Social Media’s Important Role at ‘Invest for Health’ Event
The inaugural Invest for Health has come and gone and was a wildly successful first-year event. On Monday, March 14, more than 250 health care executives, entrepreneurs and venture capitalists gathered at the JW Marriott Austin during SXSW Interactive to discuss health care’s pain points and the disruption necessary to solve them.
Social media is huge part of the culture at SXSW. Companies like Twitter and FourSquare were launched there, and today the first-ever Snapchat music documentary will roll out – as filmed in 10-second increments at SXSW – to MTV’s Snapchat story. On the individual level, SXSW attendees are extremely active on social media and each day of the festival send out tens of thousands of posts.
Invest for Health was no different. The conversation on social media using the event’s official hashtag, #Invest4Health, was lively and full of interesting takeaways, photos, live Periscope streams and more.
Hot topics on Twitter included: the need to disrupt health care like Uber did to car services; why we must understand the needs of the people we serve; and why you should listen to investors to improve your startup; and even an impromptu song performance by Cambia CEO Mark Ganz.
We’ve compiled a recap of the Invest for Health social media conversation, which you can view on Storify, a social media curation platform.
Which Invest for Health topic was your favorite? Take our Twitter poll before March 18 at 3 p.m. PT to share your feedback.