Understanding Health Care Through User Research
At the foundation of our Cause to transform the health care industry is the need to understand people’s health care experience. Cambia consumer insights researcher Shauna Pettit-Brown uses the power of research to better understand people’s expectations, pain points, wants and needs, to enable human-centered design of health care solutions.
Shauna was recently interviewed by This is Product Management, a popular podcast featuring professionals who are using research to test and learn what people want.
“I think this type of research is becoming more and more a fluency on our team,” said Shauna. “People are digging into the details and they’re able to get that voice of consumer in their head.”
Listen to the full episode: Accelerating Research is Product Management.