In 2020, The Edelman Trust Barometer, an annual gauge of how people place their trust in the world, found that three-quarters of the general population believe that “CEOs should take the lead on change instead of waiting for government to impose it.” At the beginning of the COVID19 pandemic, businesses rose to that expectation by mandating work-from-home policies and aligning themselves with organizations that share their values before government restrictions.
Now the expectation for corporate social responsibility has sharpened.
How Can Businesses Respond in the COVID-19 Era?
According to Peggy Maguire, President of the Cambia Health Foundation and SVP of Cambia Corporate Social Responsibility, in a recent HLTH guest blog post, How Businesses Can Collaborate to Support Their Communities and Build Trust During the COVID-19 Pandemic, companies should support communities during COVID19 through workforce mobilization, resource support, and collaboration with non-profit community partners.
“As business leaders, we must take every chance we get to support our employees, customers and the communities that support us each and every day,” says. “By coming together and supporting our communities through financial and supply donations, employee match programs and volunteerism, we can truly make a difference for people working on the front lines of this pandemic and lead the way to recovery and resilience for all.”
For steps businesses can take to build trust with their communities, read Peggy Maguire’s full post in How Businesses Can Collaborate to Support Their Communities and Build Trust During the COVID-19 Pandemic, on the HLTH blog.