Better Innovation through Strong Leadership
Cambia Health Solutions’ forward-thinking, innovative leadership team has a vast amount of experience in the health care industry, coming from a variety of disciplines and organizations across the United States. Together, they focus on the Cambia Cause to transform health care and create a person-focused, economically sustainable system.
The Cambia Leadership Team
Jared L. Short
President and Chief Executive Officer
Jared Short is chief executive officer of Cambia Health Solutions, a nonprofit total health solutions company dedicated to making health care simpler, better and more affordable for people and their families. He is passionate about innovations that make a difference in people’s health and lives.
At the heart of his vision is meeting members where they are on their health care journeys. He is building on the company’s 100-year-old legacy as a trusted health plan, facilitating collaborative partnerships between providers and patients, and strategically investing in like-minded companies through Echo Health Ventures to meet the needs of the approximately 3.1 million members we serve through our health plans in Idaho, Oregon, Utah and Washington.
Before Jared became Cambia's CEO in 2021, he drove innovation and performance across the organization as president and chief operating officer. Jared’s career with Cambia began in 1999, when he joined the company in a finance role. He moved briefly to BlueCross BlueShield of Montana, where he served as chief marketing and underwriting officer. Jared returned to Cambia in 2009 as president of Cambia’s regional health plan in Oregon.
Jared serves as chair of the board of directors for TriWest Healthcare Alliance and serves on the boards of the Blue Cross Blue Shield Association, America’s Health Insurance Plans (AHIP), Prime Therapeutics and Echo Health Ventures. Jared also serves on the board of directors for the Portland Metropolitan Area Boys and Girls Clubs. He received his Bachelor of Science degree in economics and history from Willamette University in Salem, Oregon.
John W. Attey
Executive Vice President and Chief Legal Officer
John provides leadership and strategic direction to the departments responsible for the legal and related affairs of Cambia and its subsidiary companies, including Blue plans in Idaho, Oregon, Utah and Washington. He is the chief legal officer, overseeing the legal functions of the company. His responsibilities also include compliance, privacy, public affairs and policy, ethics, fraud, benefit contracts and records management.
John has held executive positions with Swiss Reinsurance Company, GE Insurance Solutions and other divisions of General Electric, and he was previously an attorney with Garvey, Schubert & Barer in Seattle. He is admitted to practice law in Washington, Oregon, Utah and Colorado.
John is the former chair of the board of directors for the Oregon Food Bank, and currently serves on the board of directors and chairs the governance committee of Big Brothers Big Sisters Columbia Northwest.
John received his Bachelor's degree in engineering and applied sciences from Harvard University. His law degree is from University of California, Berkeley.
Senior Vice President, Strategic Communications
Gail Baker leads corporate and executive messaging, stakeholder and employee communications, public relations, social media and brand strategy. With a mission-driven, collaborative approach, she drives strategic communications and engagement with key internal and external constituents. She has a track record of measurable results as she supports Cambia’s vision of creating a consumer-centric health care system for all.
Before joining Cambia in 2012, Gail was director of Corporate Communication and Community Affairs at Portland General Electric where she led branding, advertising, community engagement, public relations, social and interactive media as well as customer, employee and financial communications. Prior to joining PGE in 1996, Gail held marketing and communications positions at Banc One Corporation, Stephens Advertising and the California Association for Health Services at Home.
Gail is an active member of the community and passionate about helping children, serving on various nonprofit boards and committees over the years such as CASA (Court Appointed Special Advocates for Children). Currently, she chairs the board for Westwind Stewardship Group and is on the board of Habitat for Humanity, Portland Metro. Gail has won the Cambia Values Award for Trust, as well as various Spotlight awards through the Public Relations Society of America. Gail earned bachelors and masters degrees in communications from the University of North Dakota.
Senior Vice President Health Plan Operations, Commercial and Ancillary Markets
Chris Blanton leads strategy and execution for Cambia’s regional health plan operations and program management functions, individual market products including BridgeSpan, and for LifeMap Assurance Company. He is responsible for directing, guiding operations and market performance of the company's individual product strategy and representing consumer health plans and life insurance brands in business and civic arenas throughout the region.
Chris's career at Cambia began in 2013, when he joined the company as president of BridgeSpan Health Company. His role expanded in 2016 with the addition of the Consumer Health and Life Insurance brands to his areas of accountability. In 2018, he was tapped to take on leadership of the operational areas of the company as well.
Before his time with Cambia, Chris spent 11 years as a regional executive with Cigna in Southern California and in the Pacific Northwest.
In the community, Chris serves on the board of Food Lifeline in addition to volunteering with the Issaquah Hot Meals program and serving as a soccer club coach. He is also an Adventures Guide and Circle Navigator with the Sammamish YMCA.
Chris holds a bachelor's degree in business administration from the University of Washington.
CEO, Echo Health Ventures
As CEO of Echo Health Ventures, Rob leads the company's efforts to identify, invest in and grow innovative companies that enable and deliver a transformed experience to health care consumers nationwide.
As part of Echo's unique partnership with its parents, Rob works closely with the senior management teams and board of Cambia Health Solutions and Mosaic Health Solutions to support collaboration with Echo's portfolio companies, accelerate Cambia and Mosaic's strategies and more quickly bring health care innovation to national scale.
Rob has more than 20 years of experience in health care venture capital and business building. Before founding Echo, Rob served as the President of Cambia Health Solutions' diversified business unit (Direct Health Solutions). In this role, Rob oversaw Cambia's wholly-owned operating companies as well as its venture and private equity investing activities. Rob joined Cambia in 2010 to launch and build the company's diversification and corporate venture investment efforts. Under Rob’s leadership, Cambia invested in nearly 20 companies. In 2015, Rob co-founded the Cambia Grove - an innovation hub focused on catalyzing and supporting the Pacific Northwest’s emerging health care economic cluster.
Before joining Cambia, Rob was the founding partner of Faultline Ventures, where he worked with numerous early stage companies and strategic investors. Previously, he was a Partner at Capitol Health Partners, a Washington, D.C., and New York City-based venture capital firm specializing in early-stage health services and health care information technology.
Active in industry and community organizations, Rob serves on the boards of several health care companies, serves on the board of the Cambia Health Foundation, and co-chair of the Health Executives Network (HELN). He is a founder and former director of the Nashville-based largest network of young health care executives, Leadership Health Care.
Rob is a graduate of Georgetown University with a degree in history and is a Chartered Financial Analyst, charter holder.
Marion Couch, M.D.
Senior Vice President and Chief Medical Officer
Dr. Marion Couch brings more than 30 years of experience as a clinician, educator and health care industry executive to Cambia. Marion leads clinical enterprise and strategy for Cambia, with a focus on creating innovative provider partnerships that improve health outcomes for members and drive affordability.
Before joining Cambia, Marion was the senior medical adviser for the Centers for Medicare & Medicaid Services, with wide-ranging responsibilities including policy creation, modernizing the quality payment program, promoting value-based care, and advocating for the vast expansion of telehealth. She has led diverse groups of physicians, serving as the chair of the Indiana University Health Physician Board, and was on the medical group’s Quality Committee. She has been a physician executive in two large medical groups, chair of two surgical departments, and was surgeon-in-chief at an academic medical center. Additionally, she was previously president of two professional medical societies and has been published in more than 95 peer-reviewed articles and book chapters.
Marion is a head and neck surgeon with microvascular training. Her residency training was at Johns Hopkins Hospital, and she earned her Master of Business Administration from Duke University Fuqua Business School with a concentration in Healthcare Management.
Senior Vice President and Chief Actuarial Officer
Steve is responsible for providing leadership and strategic direction for the actuarial, underwriting and healthcare informatics areas of Cambia.
He joined Regence in 2004 as chief actuarial officer, and was named Appointed Actuary for seven Regence entities in 2010. Before joining Regence, Steve was assistant vice president for actuarial and underwriting in the Group division of Safeco Life & Investments; he also led underwriting for Lincoln Re Risk Management Services.
Steve is active in the community, having served on the board of Special Olympics Oregon and as board president for Meals on Wheels People as well as several other leadership activities for that group.
He has a bachelor's degree in pure mathematics and a master’s in applied mathematics, both from the University of Michigan. He is a member of the American Academy of Actuaries as well as a fellow of the Society of Actuaries and has authored numerous articles for that organization.
General Manager, Journi
Aadam Hussain has spent the last two decades leading the strategic direction and business development effort for health care and technology companies. His experience spans finance, operations, strategy, and business development. In his role at Journi—a consumer-focused, data-driven health care company—Aadam is leading the organization’s strategic direction for all business areas.
Throughout his career, Aadam has successfully navigated new product development, customer partnerships, and lead portfolio-wide integration efforts. Prior to his role at Journi, Aadam held leadership roles at Change Healthcare, where he was responsible for strategic direction of the company’s pharmacy solutions, as well as leading new product development and business optimization efforts across the enterprise. Earlier in his career Aadam was an investor at Health Evolution Partners, a healthcare focused private equity firm. Aadam is a graduate from the University of Michigan.
President, Cambia Health Foundation
As president of Cambia Health Foundation, Peggy works with a wide range of stakeholders to drive health care transformation through purposeful investments in whole person care models that reduce disparities and result in better experiences for people and families. Sojourns®, the Foundation’s signature program, promotes palliative care innovation and leadership development. Through Healthy People, Healthy Communities, the Foundation works to address social determinants of health, eliminate systemic barriers and empower all people to achieve optimum health.
Peggy is passionate about helping people with serious illness and their caregivers lives well. In 2019, she founded the Oregon Coalition for Living Well with Serious Illness. She sits on the leadership council for the Rosalyn Carter Institute for Caregivers and co-chairs the Roundtable on Quality of Care for People with Serious Illness at the National Academies of Sciences, Engineering and Medicine (NASEM), as well as the Blue Cross Blue Shield Association’s Palliative Care Learning Collaborative. Peggy also serves on the board of directors of Grantmakers In Aging. In 2016, the American Academy of Hospice and Palliative Medicine recognized the Cambia Health Foundation with its highest honor, a Presidential Citation.
Peggy is also active in the local philanthropic community where she volunteers her time as a board director or leadership council member of several non-profit organizations, including Friends of the Children, Doernbecher Children’s Hospital, Start Making a Reader Today (SMART), Habitat for Humanity, the American Heart Association and All Hands Raised. She serves on the Governor’s Healthy Schools Reopening Council. In 2017, Peggy chaired the American Heart Association’s Go Red for Women campaign in Oregon and used that platform to promote health equity and palliative care awareness for people living with heart disease. She co-chaired the Classic Wines Auction benefitting five local children’s charities in 2015 and 2016.
Peggy was recognized as a finalist in the Innovation category for PR News' Top Women in Healthcare Leadership Awards in 2019. She was also recognized by Portland Monthly magazine as an Extraordinary Board Member in 2017 for her service to the community and leadership of the Cambia Health Foundation. She was honored by Dress for Success Oregon with its Athena Award in 2016, by the Girl Scouts of Oregon and Southwest Washington as a Woman of Distinction in 2015, and by the Portland Business Journal as a Woman of Influence in 2014.
Peggy joined the company in 1997 as an associate general counsel and has held several posts, including chief of staff to the CEO, vice president of Legal Services, and director of Litigation & Risk Management. Previously, Peggy worked as an attorney at Garvey Schubert & Barer.
She received her Bachelor of Arts degree from Lawrence University and her law degree from Northwestern School of Law of Lewis and Clark College. She has also completed the Stanford Executive Program and is a member of the Stanford Graduate School of Business Alumni Association.
Senior Vice President and Chief of Staff
Lisa Murphy is instrumental in Cambia’s work to transform health care for people and their families. As chief of staff, she serves as a strategic advisor to President and CEO Jared Short and the business. We call her our point guard for helping make health care simpler, better and more affordable. Lisa also serves as a liaison to industry associations and key stakeholders.
A native Oregonian, Lisa has been with Cambia for nearly 20 years and has about 30 years of legal and health care experience. Pairing industry knowledge and relationship building, Lisa gets things done through empathy, servant leadership and a deep commitment to the people we serve.
Most recently, Lisa served as the deputy general counsel and senior vice president for our Cambia Legal team. Before joining Cambia, she was a partner at Washington, D.C., law firm Miller & Chevalier, working on the health insurance program for federal employees. She was also associate counsel at the Blue Cross and Blue Shield Association.
Lisa earned her law degree from Cornell Law School and a bachelor’s degree in political science from the University of Oregon.
Executive Vice President and Chief Financial Officer
Vince plays a critical role in ensuring the organization has Cause-consistent investments and financial strategies that achieve targeted returns while also serving the needs of consumers.
Vince maintains clear and rigorous performance expectations for Cambia's actuarial, underwriting, finance, government programs, accounting, treasury, corporate development, procurement, and real estate and facilities teams as they safeguard the company’s assets, evaluate investments, ensure timeliness and accuracy of financial statements while meeting compliance and reporting requirements.
Creating value for our customers and the company is critical to Cambia's investment approach. Vince and his teams create value as key players in pricing, investment decisions, evaluating business and strategic plans, participating in corporate and business development, and engaging in strategic partnerships or acquisitions.
Vince joined the company in late 2009, having previously spent 15 years as a senior finance executive with Intel, then seven years as a consultant and CFO for a start-up. He serves on the board of trustees for BCS Financial's Plan Investment Fund, the Oregon Health Sciences University Foundation, and Barrett Business Services, Inc. (NASDAQ:BBSI).
He received his bachelor's degree in business from South Dakota State University. His Master of Business Administration is from Arizona State University.
SVP Strategic Technology Solutions, Chief Information Officer
Laurent leads Cambia’s development of next generation technology solutions that will help create a more person-focused approach to health care. Laurent brings 25 years of senior leadership experience in IT business strategy and growth from some of the most well-known global brands and Fortune 10 companies.
He also provides strategic direction for information technology services to ensure day-to-day operations align with Cambia’s transformation from a traditional health plan to a consumer-centric total health solutions company.
Prior to joining Cambia, Laurent was senior vice president and general manager at GE Healthcare. Based in Istanbul Turkey, he led the GE Healthcare IT business in its highest growth region, which was comprised of 85 countries in emerging markets, including Russia, Central Asia, Turkey, the Middle East and Africa.
Earlier in his career with GE, Laurent served as president and CEO of GE Healthcare Korea and GE Healthcare IT Enterprise Solutions, including Global CIO roles for GE’s Energy, Oil & Gas and NBC Universal divisions.
Laurent holds a bachelor’s degree with honors, and a master’s degree in materials science and engineering from Brown University.
Senior Vice President and Chief Human Resources Officer
Mark provides leadership and strategic direction for all aspects of Human Resources and Disaster Management teams.
He joined the company in 1986. As vice president of Human Resources at BlueCross BlueShield of Utah he helped the plan transition into the Regence family of companies. He has led HR functions across the Cambia enterprise since 1997. He also served as vice president for Medicare Northwest.
In the business community, Mark serves on the National Employee Benefit Committee of the Blue Cross and Blue Shield Association, and on the advisory board of the Pamplin School of Business at the University of Portland.
Mark's bachelor's degree in business management and master's in public administration, with a health care emphasis, are from Brigham Young University.
Chief Strategy and Innovation Officer
Sam Yamoah drives Cambia’s strategic framework to serve customers with innovative health care solutions. With deep experience in strategic business building in health insurance, systems, and technology. Sam has a history of bringing teams together to solve some of health care’s toughest challenges.
Sam came to Cambia most recently from McKinsey and Company, where he was an associate partner and leader in the health care and public sector practice providing counsel to clients on top-management agenda topics. His primary focus areas included strategy, profitable growth, and large-scale performance transformations. Before McKinsey, he held product development and process-improvement roles at McKesson Corporation.
Sam is passionate about service and improving health disparities. He was the health care leader for McKinsey’s Institute for Black Economic Mobility, a research institute and think tank dedicated to advancing racial equity and inclusive growth globally.
Sam grew up in Liberia and Ghana and came to the U.S. to pursue his education. He received an MBA from The University of Chicago and a bachelor’s degree from Luther College. He co-founded a non-profit organization that distributes books to schools, libraries, and other learning centers in Ghana.
Sam serves on the Board of Directors for the American Heart Association Twin Cities and the alumni board of Luther College.
Executive Vice President of Market Growth
Amadou Yattassaye leads branding, sales and marketing efforts for Cambia, bringing innovative and personalized experiences to our regional health plan customers.
Amadou is focused on providing strategic business leadership, reinforcing relationships, and building on the company’s strengths to deliver value for health plan customers. His work ensures our regional health plans offer solutions to make health care simpler, better, and more affordable for people and their families.
Prior to joining Cambia, Amadou was the President and General Manager of a Missouri plan for a large health insurance company. Earlier in his career, Amadou served in several client service capacities within the world’s largest consulting firms.
Amadou is passionate about helping the community, serving on several nonprofit boards and committees over the years, such as the Regional Business Council and Forest Park Forever. He is also a Director at Enterprise Bank Trust. Amadou earned a bachelor’s degree in Business Administration from Indiana State University and a Master’s in Business Administration from Fairleigh Dickinson University in Madison, New Jersey.